Reptillian Hot Buttons

http://www.youtube.com/watch?v=IB0ToyCunfs

I chose this ad because it is funny and people tend to remember funny commercials more then regular commercials. Skittles has many different advertisements like this one and they are all very unique and strange. When you see this ad you will laugh and therefore you're more likely to not completely forget about it like you would a normal commercial. That is why a lot of the Super Bowl commercials tend to be humorous. If you're ad dosen't stand out from the others then nobody will remember it and you wont be able to sell your product. If you find this commercial funny then you're more likely to buy Skittles then another candy. Another reason people will remember Skittles ad's is because they are so different. No other company has ad's similar to Skittles.