This commercial is for the sketchers shape ups and I think it;s very effective in making you want to buy the product. First of all the commercial features Kim Kardashian who has a great body that many women would love to have which immediately draws you to whatever is being sold. This commercial shows how in American culture it is very important to have a good body and it also shows how much of our society revolves around sex, because the commercial is pretty sexual. I think this commercial pushes a button in your mine that makes you want this product so that you can have a great body like Kim. Also this commercial kind of uses a little bit of humor in the fact that she was talking about the shoe and not a man.
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