http://www.youtube.com/watch?v=UwXO22U8jEs
This American Express commercial shows how "easy" it is to use their new point system to pay for things, such as flights. In the commercial, famous snowboarder Shaun White is featured in it, which attracts more people to the company, because he's famous ofcourse. He takes planes from place to place, all with a few clicks on a mouse. No actual money being used, just these "points". In the end of the commercial he says "I want to be able to travel where I want, when I want. That's why my card is American Express". Just from this simple statement, he has influenced hundreds of people to get American Express cards, all because Shaun White said he can basically do anything with this card.
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